About New Generation (So glad you asked)...

New Generation Insurance Marketing, Inc. (boy that's a mouthful) exists to help our customers. Our customers are insurance agents helping their customers get life insurance, long term care insurance, disability insurance, annuities and a few other products in place to provide desired security and peace of mind for their families. Insurance agents are good guys that help people!

We help those good guys be even better guys by providing a whole bunch of different insurance products and services in one place that they may otherwise not have easy access to. That makes us really good guys!

We also help obtain insurance for many people with various medical or financial issues that were once considered uninsurable. When we are successful, we party like its New Year's Eve (because we just made everyone very happy). Best guys ever!!!


What we stand for.....

Value Proposition

New Generation will provide the best damn service in the life insurance brokerage business. We will accomplish this by creating an environment where our staff and associates have pride, enthusiasm and a sense of urgency for the work they perform and a desire to do whatever it takes to help the customer.

Core Values

Core Value #10: Question Authority????

Like a three-year-old, our favorite word is WHY and our least favorite is NO....

Challenging decisions made by others can result in different, often better, outcomes for our customers resulting in better policies and procedures that make the customer experience a better one.


Core Value #11: Fight for the customer.

We have no problem lacing up our boots, putting on our gloves and fighting for you. We work closely with our carriers and vendors, but at times we have to push a little extra, or go an extra round to get your business done right.

Your business is important to us and we are willing to fight for it.


Core Value #12: Integrate work life and life outside of work to create balance.

Integration reduces stress and generates energy for all aspects of our lives and brings us into a genuine balance. As a result we are happier, healthier and more effective in all that we do.



Core Value #1: Deliver WOW through service by exceeding expectations.


Unconventional.  Innovative. Going above and beyond what’s expected.  Simplify everything.  Make it easy to do business with us. In a word… WOW!

Core Value Video #1

Core Value #2: Embrace and drive change to make us better and more efficient.


When do we not see change in the Insurance business? That’s right…Never.

We teach our staff to be ahead of the curve when it comes to adopting new technology and new ideas in an ongoing effort to keep ourselves and you current and relevant.

Core Value Video #2 

Core Value #3: Create fun and a little weirdness.

We love to have fun and create an atmosphere of excitement in our work. If that makes us a little weird, then we wear it as a badge of honor. Albert Einstein was a little weird as was Edgar Allan Poe, William Shakespeare, Little Richard and Forrest Gump. All were geniuses and successful in their respected fields. We are glad to be in the company of those great individuals. Let’s never be that old boring traditional insurance agency!

Core Value Video #3 

Core Value #4: Be adventurous, humble, flexible, creative, and open-minded.

Take risks. Empower our staff to make decisions. Think outside the box.

Keeping our staff engaged benefits everyone, all while not getting too cocky and being respectful of our customers and vendors. 

Core Value Video #4

Core Value #5: Realize your potential.

It is important for our people to grow both personally and professionally. We encourage that atmosphere so no one feels they are stagnating.

We are growing because our people are growing and getting better all the time.

Core Value Video #5

Core Value #6: Build open, honest, respectful and long-lasting relationships using communication among co-workers and customers.

We know that the key to success is communication. We also know that communication goes both ways. This is why we are always open to suggestions, criticism and praise from our customers, staff, vendors and carriers.

We want you to tell us what we are doing right, what can be done better and what just doesn't work. We don’t want to just hear it, we want to act on it!

Core Value #7: Build a positive team and family spirit.

Most of our employees have been with us for many years. We often spend more time with each other than we do with our families. We encourage a warm and friendly atmosphere where diverse ideas and opinions can be shared.

Work together, play together…We are family!


Core Value #8: Do more with less.

Operational excellence. Simplify everything. Work smarter. Make ourselves more efficient every day. Keep a sense of urgency.

Do it better and faster to improve the customer experience.



Core Value #9: Be Passionate and Determined.

Passion and determination are contagious. We encourage a positive and optimistic attitude about everything we do.