18% OF LIFE INSURANCE CUSTOMERS HAVE BOTH TERM AND PERMANENT INSURANCE.
These customers have, on average, better coverage than customers who have just one kind of life insurance. Families with both term and permanent life insurance have an average of over $400,000 in coverage.
OVER 80% OF CONSUMERS THINK LIFE INSURANCE IS MORE EXPENSIVE THAN IT ACTUALLY IS.
Most consumers estimate that their life insurance rates will be triple what they would actually cost. Being too expensive, is in fact, the #1 reason consumer don’t have life insurance.
OVER 600 COMPANIES IN THE UNITED STATES OFFER LIFE INSURANCE.
It's a huge market. In fact, it’s so big that you couldn’t possibly compare all the policies from all the companies yourself. If you contacted 12 companies a day, it would take you 2 months just to contact all of them.
ROUGHLY 50% OF ADULTS SEARCHED FOR LIFE INSURANCE ONLINE LAST YEAR.
Here’s an interesting point to keep in mind, a majority of Millennial's prefer to do their own research on what they need over the internet, but admit they would still end up buying from an agent face-to-face.